Kim Kardashan and Kris Jenner, both popularized by the hit reality show, Keeping Up with the Kardashans will be the faces of Skechers Shape-ups campaign.  The Skechers Shape-up Campaign will launch in 2011 in different platforms that include a “Shaping Up With The Kardashians” challenge, and other exciting elements.

The “Shaping Up With The Kardashians” a mother-daughter fitness challenge between Kim and Kris will encourage consumers to begin their own Shapeups fitness challenges.

The SKECHERS Shape-ups styles are perfect for the woman-on-the-go.  Kris Jenner can definitely related since she’s a working mother of 6.  “I am constantly on my feet, running from one appearance to the next, but with Shape-ups, I am always working out, even when I’m working,” said Kris Jenner.

“My mom and I are thrilled to be joining the SKECHERS family to help promote health and wellness,” said Kim Kardashian. “Shape-ups have already impacted my fitness routine for the better. I am always on-the-move and never know exactly when I can fit in my next workout. SKECHERS Shape-ups help me get the most out of every step.”

A worldwide phenomenon, the patented SKECHERS Shape-ups fitness footwear line offers a variety of styles and specialized features to meet the varied workout needs of every individual.  Fittingly, the unique personal style of each Kardashian family member is highlighted throughout the extensive collection.

Shape Ups are available at the following Skechers stores: Trinoma Mall, Market! Market!, Glorietta 5, Robinsons Place Manila, Festival Mall Alabang, Ayala Center Cebu.

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