Chris Brown publicly apologized for the beating of Rihanna, releasing a video on his website on Monday (http://www.chrisbrownworld.com).

Brown was arrested in February following a pre-Grammy party when he fought with his ex-girlfriend R&B princess Rihanna in a rented sports car.  He was charged with felony assault.  Brown was said to have pushed Rihanna from the car and repeatedly hit her.  It came to a point where he almost choked her.  He fled from the scene leaving a shaking and crying Rihanna.

He turned himself on the evening of the Grammy Awards, where he was supposed to perform with Rihanna. 

In the two-minute video, he apologized to fans saying that he’s still seeking help and wants to live his life as a role model.  He said that he was not proud of what he did.  He also assures the fans that he has also repeatedly apologized to Rihanna.  Brown referred to the beating as “the incident.”  He calls his conduct “inexcusable” and says his mother has taught him better. 

Brown in an earlier interview confessed that he witnessed domestic violence growing up.  Before the beating, Brown was considered a squeaky-clean R&B up-and-comer. He rose to prominence after the 2005 hit “Run It!” He was nominated for a Grammy for “No Air” with Jordin Sparks and named Billboard’s top artist in 2008.  The incident has clearly damaged his reputation.  Brown lost sponsorship deals, radio stations stopped playing his music and other artists condemned him after the attack. 

“I felt it was time you that heard directly from me that I am sorry.  I saw firsthand what uncontrolled rage can do,” he tells viewers. “I have sought and am continuing to seek help to ensure that what occurred in February can never happen again.  I intend to live my life so that I am truly worth of the term ‘role model. “

Chris Brown will face sentencing on August 5, 2009, which will likely be 5 years of probation and 6 months of community labor.

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