Photo Credit:
http://www.earthlingorgeous.com
Glutamax revealed its new endorser last Wednesday at the Eastwood Central Plaza. Gretchen Barretto is now the new face of Glutamax, replacing Jinky Oda “Jacqui O.” who the brand originally launched with. The TV ad campaign was also presented in the same event showing Gretchen taking off make-up, jewelry and pricey dress signifying that she shines without all of that only attributed to one reason… what she referred to as her “hidden wealth” –beautiful glowing skin (“Kutis Mayaman”). That “hidden wealth” she mentioned is a sharp line to end the ad with, biting yet witty.
And according to her, what helps her maintain that beautiful white glow is Glutamax. More of her interview during the event, she shares that she is very happy to be part of the new campaign and be part of the Glutamax family.
Before the big reveal, the first part of the event was the awarding of “The New Me” Blog Contest. Jose Paul Legaspi, Healthwell president and CEO, partnered with Nuffnang (www.nuffnang.com), Asia Pacific’s biggest online community network company to stage this blog contest about “personal transformation”, which is part of their global promotional campaign for Glutamax.
Learning about the contest from the Nuffnang’s site, I joined with my “The New Me” entry. Before they announced the winners, a string of wonderful music filled the event venue with Nyoy Volante, Julie Ann Santos (I’m not sure if I got the name right) and popular Filipino violinist Jon Lesaca taking the stage. A segment of the program also showcased a slideshow of the contest participants flashing their “Before and After” photos in the wide screen. Mojo and Suzie of Magic 89.9 hosted that evening’s Glutamax event. Friends from the media were also present.
The esteemed Glutamax team went on stage and welcomed Gretchen Barretto to their family. Jon Lesaca went back on stage and serenaded the new endorser at the pleasant request of the latter.
The night ended with a big buzz when Gretchen supposedly “walked out” of the mini-press conference that was held after the event. The alleged “walk-out” happened after Gretchen was asked how she feels about her “Maalala Mo Kaya” back-to-back shows being pitted against Claudine’s show in the rival channel. She vibrantly replied that she was extremely happy and proud that the Barrettos occupy that specific timeslot on Saturdays –implying that there’s more gain than loss for both sisters. I think the media wasn’t satisfied with the answer and kept prying about how she really feels that made her storm out of the conference apparently with tears in her eyes.
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And on a different note, they announced the winners. Congratulations to:
5th Prize: Lizz of http://lizzbuenaventura.com
http://www.lizzbuenaventura.com/2009/12/new-me.html
4th Prize: Sophie of http://www.beautynomics.com
http://www.beautynomics.com/blog/2009/12/31/the-new-me/
3rd Prize: Jeff of http://www.aspacio.net
http://www.aspacio.net/2009/12/new-me.html
2nd Prize: http://jonnieanzures.blogspot.com/2010/02/new-me.html
Until now writing about this, I have butterflies in my stomach remembering the moment they announced the first-prize winner. I heard Mojo say Jane and say Chua and Sophie cheering and congratulating me… I think in my joy, I even hugged Sophie! In my mind and heart, I felt like I did hug her (she was beside me) but I’m not really that sure now because everything felt like a blur. I walked to the stage (shaking) and accepted the prize. My mind was completely in pieces and when asked the question, I just stuttered my way through the answer –still in disbelief that I won the Mac Book.
Another highlight of the night for me was my bonding moment with Jed. Jed is the cute, smart, and sweet son of Jeff and Jen Aspacio who was feeling bad because he thought I left without saying goodbye. Bubba was so huge that he was covering Jed’s view. I walked over to a pouting Jed. I explained that I didn’t leave yet and I would of course say goodbye to him if I left. I hugged him and said sorry.
He was quietly pouting for one whole minute… then he suddenly hugged me tight and broke down to tears saying he thought I already left. After that, we talked about his favorite color and mine, butterfly kisses and his flat whistle and both of us left in a happy, beaming mood.
Thanks again Nuffnang for holding this contest and Glutamax for picking me as a winner. I enjoyed writing the piece and I hope the entry truly inspired others take a step towards their own transformation –inside and out.
XOXO,
Janey
Related Entries:
Nuffnang’s Who’s the Fairest of Them All?
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