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A Delightful Toblerone “Thank You” to Your Blockbuster Friend

July 28, 2010 by Janey

There are days in a year that were specially made to thank fathers, mothers, and even teachers. But we shouldn’t stop to thank them only during those specific days. On the same breath, when was the last time you showed sweetness towards your friend who have pulled through for you through thick and thin? If you haven’t, maybe it’s about time that you did.

Show how thankful you are to your blockbuster friend for being there for you, every step of the way.

Our friends turn our tears into laughter, they tell us the truth even if it hurts and we know that they’d take a leave from work just to help us through tough times or go with us through life’s many adventures. They are bonded to us, not by blood or by virtue of work, but by common interests, goals, passions and simply by unconditional love. We all know that special friends like these come rarely in a lifetime, and while our best friends ask for nothing in return for everything they’ve done for us, we know that we need to let them know how much we appreciate their sacrifices, their care and their love. We know that they are there for us 24 hours a day, seven days a week—so it makes perfect sense that we also thank them for their friendship every single day.

Toblerone, the legendary triangular Swiss chocolate, urges you to say “thank you” to your very best friend everyday through simple things that show your appreciation. You can start showing how grateful you are by telling the world about the wonderful story of your friendship. Talk about how you met your epic friend, the adventures you’ve gone through together and especially why you are thankful for your relationship with him or her. All you have to do is to “Like” the Toblerone Fan Page on Facebook, upload a photo of you and your epic friend, tag yourselves and TobleronePilipinas and then post your answers in the Comments section of your photo. Make sure that you get your epic friend to “Like” the post as well!

Ten winners will be chosen based on the number of people who “Liked” your post as well as the feedback from the Toblerone team and a special panel of judges. Winners will be treated to Toblerone gift packs and a full day of fun and exciting bonding activities, featuring body care treatments at The Spa, with their epic friends. It’s a great and unique way to start saying “thank you” to your best friend! The contest will run from July 5, 2010 to August 11, 2010—so hurry and tell the world how grateful you are for your epic friend.

Gratitude, like friendship, shouldn’t just be a one-day deal. Let this opportunity from Toblerone inspire you to think of many different ways to show your friend how much you appreciate all she or he has done for you. After all, each day is always a good day to say “thank you.”

For more information, please log on to www.toblerone.ph.

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Spread the Sweetness this Mother’s Day with Toblerone

May 6, 2010 by Janey

It’s that time of the year again where we celebrate the second Sunday of May to pay tribute to moms. It’s not only a day of moms but it’s also a day for those we consider our second mothers. We got a handful of those in our life –women who have shown support and quiet strength all those years we were growing up?

Over the years, we have encountered women whom we’ve come to regard as our second moms. And in its drive to celebrate the art of saying thank you –especially to the unsung everyday Filipino hero – Toblerone, the well-loved triangular Swiss chocolate, believes that Mother’s Day is the perfect time to give them something one-of-a-kind.

Here’s a list of some of the “other mothers” to whom we should all extend the sweetness of gratitude to:

The Lola

Your grandmother is the mom who always saw you as a child and never stopped giving you advice. She may still be sporting the same old flower-patterned dress and terry-cloth slippers, but your “Lola” never fails to amaze you with her wisdom and care. Put a smile on her face and show her how much you appreciate all her efforts throughout the years

The Tita

Those times you came home late, she would usually stop your mom from continuously scolding you and would then calmly talk to you about your mom just being concerned about your safety. Your tita always has been the mediator, always able to see both sides of the story and make a compromise out of any situation. And this Mothers’ Day may just be the ideal time to give something back.

The Motherly Mentor at Work

She may constantly put pressure on you and push you to be at your best all the time. But you know it’s for your own professional and personal growth. Those deadlines she set are for you to learn more about the value of time. Those bonuses you get are for you to realize that your efforts at work are highly appreciated. This Mothers’ Day, let her be the one to feel that all the hard work she has invested on you are worth it–-thank her for the relentless guidance she has given you be it inside or outside the office.

The Kindergarten Teacher

What about your teacher? Despite those times she gave you the hardest exam, it eventually paid off. You even swore you saw her eyes watering a bit during your graduation. She’s given you tough love and recognizing it is more than enough for her.

The Yaya

Remember how you used to run and look for her whenever you got scolded–wrapping your tiny arms around her waist and wetting her dress with your tears. Now that you’re all grown up and you still see her washing your clothes and preparing your meals, you know she deserves something special.

Though overlooked with their efforts mostly going unnoticed, anyone you’ve come to consider as a second mother has undoubtedly made an impact. Extend your sweetest Thank You’s to them – the same way that Toblerone will be honoring the unsung heroes of our everyday lives in a big celebration on October 20. And yes, your yaya, teacher and lola and all the other women whom you’ve regarded as your second moms —are invited to this event.

In the meantime, make Mothers’ Day extra special for them by thanking them with Triangles. Thank them with Toblerone.

–

MOMS MOMS Moms, I love love LOVE YOU.

(And I know you won’t be able to see this unless shobe shows you or I show you..

since you don’t even know where the Power button is. Haha. 🙂 )

Almost Alike, Never the Same

Moms Elaine and Daughter Jane aka Achi

May 2, 2005

Shen Zhen Airport, China

—

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Spread the Gratitude on National Thank You Day 2009

September 8, 2009 by Janey

**DEADLINE EXTENDED UNTIL NOVEMBER 10, 5PM. Hurry submit your entries!

2009 was a lot tougher to other countries than Philippines. This year, the country has much to be thankful for. For one, Philippines is a greatly grateful country to former President Cory Aquino for helping restore democracy and for being the nation’s moral compass for so many years.

The country was no exception to the financial tsunami and other natural disasters, not to mention the muddled political landscape.

Despite all the crises and issues the nation has faced, the Filipino has risen above it all – revealing an indomitable spirit fueled by a cheerful, optimistic nature that is truly praiseworthy. And a popular international Swiss chocolate brand believes that this inherently Pinoy character is an amazing reason to celebrate.

In the previous National Thank You Day spearheaded by Toblerone, Filipinos proved to the world that the country is united in gratefulness – debunking the Reader’s Digest survey which claimed that the Philippines is one of the least courteous nations in the world.

“We believe that the country counts as one of the most accommodating and hospitable people in the globe,” says Carlo Licuanan, Snacks Category Marketing Manager of Kraft Foods (Philippines), Inc. “And with this successful, well-attended event, Filipinos showed the world that they are not afraid to express their overwhelming appreciation for the good things and people in their lives.”

And the importance of expressing gratefulness resonated so much in different sectors of society, that even the City of Manila acknowledged the need for its citizens to step up and say thank you to the ones that deserve it most.

In a statement by incumbent Manila Mayor Alfredo Lim, he declared October 20 as the city’s official Thank You Day – making the city the first in the country to have done so. The mayor commented that it was sad that, for a city known for its warmth, its citizens were showing less gratitude.

Yet, Toblerone wants this spirit of thankfulness to extend further to the whole country – with different cities joining in to show support for this noble cause.

“We hope this would become a nationwide effort. We really believe it’s time to show the world that we know how to pay it forward – and that when we do, we do it with truly grateful hearts,” says Licuanan.

Personally, I have a lot of people to thank. The list would include God, my family, friends, fate, Bubba…

And from the bottom of my heart, I thank YOU, my dear reader/s, for biting into the things that pique my interest and walking with me through Life. Your visits/comments/emails inspire me to improve my craft and my personality.

Like me, I’m sure you probably have a long list of Thank You’s. One way I expressed mine in 2007 was joining Ajay’s Toblerone creative way to say “Thank You” promo. This year, you can spread the gratitude fever by joining Toblerone’s “Spread the Sweetness of Gratitude Photo” competition on this site.

Mechanics:

1. Post your photo entry in your own website (blog, Multiply, Friendster, Facebook, etc.) and link the photo entry to the gallery found in www.thankyoudayphilippines.com.

2. Send me the link by posting a comment below.

3. 5 entries will make it to the shortlist as the finalists.

4. All entries will be available for viewing at www.thankyoudayphilippines.com

5. For more information on the terms and conditions, please visit www.thankyoudayphilippines.com.

Some people find it quite easy to say Thank You. It can roll off the tongue. Photos can speak volumes without uttering a single word. Make it special and different for 2009!

**Join Toblerone as they celebrate the National Thank You Day Awards on October 20, 2009 at the SM Mall of Asia Music Hall and see the unveiling of one notable Filipino personality from whom a grateful nation will choose to say a resounding ‘thank you’ to.